Price war: Marketers Crash Petrol Prices Below Dangote’s N739/litre

The ongoing price competition in the petroleum sector has intensified, with several retail outlets now offering Premium Motor Spirit (petrol) at prices lower than the N739 per litre set by the Dangote Petroleum Refinery, as reported by The PUNCH.

Following the Dangote refinery’s price reduction from approximately N900 to N739 in December, many importers and depot owners have expressed concerns about significant financial losses.

In order to remain competitive in this challenging market, numerous operators have been compelled to sell petrol at prices that are below their cost.

A recent survey revealed notable price variations at filling stations, with some outlets selling petrol at rates lower than those established by MRS Oil, the primary partner of the Dangote refinery responsible for implementing the price cut. Over the weekend, prices were observed as follows: NIPCO sold petrol for N738 per litre, SAO filling stations at N735, and Akiavic at N737.

Additionally, an AP filling station near an MRS outlet in Mowe, Ogun State, reduced its price to N736 per litre.

It was gathered that filling stations located in the same areas now closely monitor rivals’ pump prices to avoid being undercut in the highly competitive market. Our correspondent reports that motorists troop to stations offering the lowest prices, leaving outlets selling at higher rates struggling for customers.

According to the Major Energies Marketers Association of Nigeria, the landing cost of petrol averaged N762.38 per litre, while Dangote’s ex-gantry price remained N699. But even with the difference, importers still adjusted prices to compete with the Dangote-backed MRS.

It was reported earlier that both Dangote and importers were counting losses running into billions of naira.

Operators who spoke with our correspondent said the decision to lower pump prices had nothing to do with whether imported petrol was cheaper or not. According to them, players across the market were simply striving not to be left behind.

“This is not a function of whether imports are better or not, but simply a market strategy to get a good share of the market. However, it needs to be stressed that we are not at war with any marketer or depot operator nor any refinery,” an operator, who spoke in confidence due to the stiff competition in the downstream, told The PUNCH.

On December 12, the Dangote refinery surprised depot owners and marketers when it slashed the gantry price of petrol by N129, from N828 to N699 per litre.

A few days later, the President of the Dangote Group, Aliko Dangote, said he had information that some marketers planned to keep pump prices high despite the reduction. Consequently, Dangote vowed to enforce the new pricing regime, with MRS selling petrol at N739 per litre.

“We are going to use whatever resources we have to make sure that we crash the price down. For December and January, we don’t want people to sell petrol for more than N740 nationwide. Those who want to keep the price high to sabotage the government, we will fight as much as we can to make sure that these prices are down. If you have money to come and buy, you can pick up petrol at N699,” Dangote said.

The PUNCH earlier reported that as more MRS filling stations in Lagos and Ogun states began dispensing Dangote refinery petrol at N739 per litre, motorists started boycotting outlets selling at higher prices. This led to fuel queues at MRS filling stations in Lagos and other locations.

However, the tide is gradually turning as some filling stations now sell petrol at prices lower than those of MRS.

The spokesperson for the Independent Petroleum Marketers Association of Nigeria, Chinedu Ukadike, said marketers who refused to reduce prices would lose customers as bank interest charges accumulate.

“We are in a situation where competition can be determined by price. Patronage will be determined by pricing. Nobody is against you; nobody is regulating you. You will regulate yourself. The market will regulate itself. The time has gone when people were queuing at NNPC filling stations. Wherever the fuel is cheap, that is where the marketers go. So, we are in a price war. Demand and supply determine the price,” Ukadike said.

He added that once Dangote reduced the gantry price to N699, marketers would move towards competitive pricing to retain customers; “if not, interest from banks would be ‘eating’ your capital.”

Our correspondent reports that many filling stations now sell petrol below N800 per litre as the price competition lingers.

Meanwhile, in a statement over the weekend, the Dangote refinery disclosed that supply under the marketers’ arrangement began in October 2025 with an agreed offtake volume of 600 million litres of PMS. It said this was later increased to 900 million litres in November and further expanded to 1.5 billion litres in December.

“In line with market growth and absorption capacity, volumes were scaled up accordingly. Subsequently, and in line with downstream market liberalisation, we opened PMS supply to all qualified marketers, bulk consumers, and filling station operators,” the statement signed by the Group Chief Branding and Communications Officer, Anthony Chiejina, read.

The statement added that since December 16, 2025, the refinery has consistently loaded between 31 million and 48 million litres of PMS daily from its gantry, subject to market demand. These figures, the refinery noted, are verifiable against depot and loading records maintained under routine regulatory oversight.

To broaden participation and improve distribution efficiency, the refinery said it introduced several measures, including reducing minimum purchase volumes from two million litres to 250,000 litres and offering a 10-day credit facility backed by bank guarantees.

According to the refinery, the initiatives aim to enhance liquidity, support small and medium-sized operators, and reduce reliance on imported fuel. The refinery added that the expanded access framework has driven higher utilisation of locally refined PMS and contributed to more competitive retail pricing, with domestic products priced significantly lower than imported alternatives.

Addressing the surge in petrol imports recorded in November, the Dangote refinery explained that the increase coincided with import licensing decisions approved by the former leadership of the Nigerian Midstream and Downstream Petroleum Regulatory Authority, “which sanctioned volumes beyond prevailing domestic demand.”

It stressed that the development was unrelated to its operational capacity or supply commitments.

The Dangote refinery reaffirmed its commitment to reliable supply, transparency and the orderly development of a competitive downstream petroleum market, pledging continued collaboration with regulators and industry stakeholders to support domestic refining, conserve foreign exchange, moderate prices, and strengthen long-term energy security.